Wild wild west. That is what some pundits call it. The correct term is Name Image and Likeness. The face of of college football has been cosmetically altered with the infusion of big dollar deals. If you are a fan of college kids being compensated it is a chiseled masterpiece. If you think it ruins college football, it is a black eye.
Regardless of stance, the landscape has forever changed. A 2023 Miami targeted high school prospect Nico Iamaleava is an 18 year old five star recruit from Downey, California. Iamaleava made headlines recently when he committed to the Tennessee Volunteers. A portion of an Athletic report which could be read above the website’s paywall details Iamaleava signed with a “school’s NIL collective.” The article does not name the prospect or the affiliated collective.
From Stewart Mandel:
On Friday, a five-star recruit in the Class of 2023 signed an agreement with a school’s NIL collective that could pay him more than $8 million by the end of his junior year of college, The Athletic has learned. He’ll be paid $350,000 almost immediately, followed by monthly payouts escalating to more than $2 million per year once he begins his college career, in exchange for making public appearances and taking part in social media promotions and other NIL activities “on behalf of (the collective) or a third party.”
Miami is in the game. The Hurricanes were very proactive in recognizing the benefits of a major metropolitan city with diverse business opportunities and the abundance of them. What the University of Miami might lack in alumni base, it far more makes up in the NIL market with its collective ingenuity and keen business sense.